Services

Services for Business
USLAT Programs for Latin American Companies

  1. Consumer Radar®
    This program is based on focus groups with potential consumers. Consumer Radar® allows clients to rapidly understand American consumers and their opinions about clients‘ products or services. The faculty from Robinson-USLAT help the client interpret the results.
  2. Distributor Safari®
    This program involves interviews with potential distributors for the products and/or services of the clients. Distributor Safari® allows clients to rapidly identify potential distributors for their products. The faculty from Robinson-USLAT help clients select the best distributor.
  3. Express Strategic Planning®
    This program is a three-day workshop at GSU with the client and GSU faculty. Express Strategic Planning® allows clients to develop a strategic business plan to successfully enter the U.S. market. Prior to the purchase of the program clients must purchase the Consumer Radar® and Distributor Safari® interventions.
  4. Investors Road-Show®
    This program arranges for presentations to potential lenders and investors given by the client and the faculty. Investor Road-Show® allows clients to rapidly identify potential lenders and investors for their business plans. The faculty from Robinson-USLAT help clients select the best lender and/or investor.

USLAT Programs for U.S. Companies

  1. Consumer Radar®
    This program is based on focus groups with potential consumers in selected market countries. Consumer Radar® allows clients to rapidly understand Latin American consumers and their opinions about clients’ products or services. The faculty from Robinson-USLAT help clients interpret the results.
  2. Distributor Safari®
    This program involves conducting interviews with potential distributors for Latin American sales of the products and/or services of the clients. Distributor Safari® allows clients to rapidly identify potential distributors for their products. The faculty from Robinson-USLAT help clients select the best distributor.
  3. Express Strategic Planning®
    This program is a three-day workshop at GSU with the client and GSU faculty. Express Strategic Planning® allows clients to develop a strategic business plan to successfully enter the Latin American market.
  4. Nearshoring Contractor Safari®
    This program includes screening and contacting potential sources of inputs and/or final products from companies in Latin America. This has become a key alternative to sourcing from Asia. Recently signed free trade agreements make it even more attractive. The Nearshoring Contractor Safari® allows clients to rapidly identify potential suppliers. The faculty from Robinson-USLAT help clients to select the best sources.

USLAT Programs for Universities

  1. Overseas Seminars and Workshops
    These programs are organized for Latin American universities that want an overseas experience for their students. The faculty from Robinson-USLAT organize tailored one- or two-week experiences in the United States. These can focus on one topic area (e.g., retailing or telecom) or can address the major disciplines of MBA programs (strategy, marketing, management, HR, IT) utilizing top professors and visits to representative firms active in various industries.
  2. In-Country Presentations
    These programs involve sending select GSU faculty members or other experts to Latin America for conducting business development programs or making presentations in programs designed by local institutions.
  3. Collaborative Programs
    The Robinson College of Business has a variety of collaborative activities with universities worldwide for conducting teaching, research, and service programs of mutual interest.

USLAT Programs for Business Development Agencies

  1. Overseas Seminars and Workshops
    These programs are organized for Latin American development agencies that want an overseas experience for selected staff members. The faculty from Robinson-USLAT organize tailored one- or two-week experiences in the United States. These can focus on one topic area (e.g., export promotion or attracting investment). The State of Georgia and the City of Atlanta have had significant success in the areas of economic growth and improved global competitiveness. USLAT faculty can share those experiences and discuss best practices.
  2. In-Country Presentations
    These programs involve sending select GSU faculty members or other experts to Latin America for conducting analysis of business development programs.
  3. Collaborative Programs
    The Robinson College of Business can work with agencies in conducting research and training associated with building infrastructure and policies that can be most effective in creating global competitiveness.